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Solutions > Packaged application > CRM-system

Key factor of the successful business is ability to attract and keep profitable customers. For the right decision making you should master information about your clients, their preferences better than competitors and build with them personalized relationships. For this reason your company should not only get thorough information about your customers, but also provide them with all required information about offered services and products through any operational channel.

 

Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information. One of the world’s leader in the CRM-system providing is Oracle. For this reason our company chose Oracle CRM.

 

Our solutions based on Oracle CRM-system allows you to:

  • Develop and realize strategies of the work with different segments of client databases
  • Unify channel of cooperation with your customers
  • Establish personalized approach to each customer
  • Introduce best practices of the customer relationships
  • Get thorough information about all the aspects of working with your customers

Oracle CRM Foundation

Oracle CRM Foundation is a complex of basic applied modules and subsidiary components (tasks, notifications, territories etc) which assures universal tooling for the contact with a client:

  • Oracle Customers online is an application which provides entire access to the centralized clients’ database. It realizes 3 main principles of the clients’ data management: data consolidation; data authenticity and data completeness.
  • Oracle Customers data librarian is a functional instrument for the quality clients’ data management which helps companies to get complete and consistent information about its customers. It is achievable with identification and customers’ entries duplicates unification.
  • Customer intelligence is a web-application which executes entire analysis of the all data about company’s customers. It allows tracing the influence of different factors to the customers’ database structure and analyzing the customers’ history: profitability, level of satisfaction, loyalty towards the company.

Basic modules of CRM-system

Basic modules of CRM-system apply to Oracle CRM Foundation for getting and saving information after a cooperation with a client independently from the source of information: telephone, Internet, email or a private contact. They are:

  • Oracle Marketing
  • Oracle Sales
  • Oracle Service
  • Interaction Centre
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